Have you ever thought – “I don’t have time for all this social media stuff” – I know I have.
We are all so busy running our businesses that it is hard to justify spending time on Facebook, Twitter, Google+ and all the rest.
Where is the Return On Investment? Well, have a listen to this video from Social Media guru, Gary Vaynerckuk. It only goes for 57 secs…It is very powerful…I suggest you play it twice (and share it with your colleagues and friends).
Also, watch the reaction of the MSNBC hosts. Enjoy.
P.S. If you have any thoughts on this video we would love you to share them with us on this post.
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Special Reports or White Papers can be a particularly potent lead generation weapon – particularly in more conservative markets e.g. Engineering and other professions. However, they work well in all markets.
Education not Persuasion
These are more about education than persuasion. That is why they work so well. The prospect does not feel as though they are being sold to. Rather, a Special Report, written properly will solve a potential customer’s problem. A good Special Report or White Paper comes across, not as a sales document but more as contribution to the overall body of knowledge.
Solve a Problem
In solving a problem, or explaining something of value to the customer, the immediate effect is that you are established as an authority in your subject area. This makesd it much easier to convert from a lead to a sale.
One very effective leadgen strategy is to provide the Special Report as a free download in exchange for the prospects contact details e.g. first name and email address. Make it simple – the less information you require, the higher the conversion rate. Some marketers prefer to just capture the email address in order to maximize conversions.
Title and Call to Action are Critical
The two most critical aspects of the Special Report are the title and the call to action. Just like titles sell books, the same applies to Special Reports. A good title will “get the click”
It is always a good idea to have a strong call to action at the end of your document. What is the next step you would like the prospect to take in order to advance to the next stage of the sales process? This is the sales funnel approach which we will discuss in a later post.
